Gentle Business | Creativity | Midlife
A quilt pattern designer, creative mentor and big believer that business should feel good as well as do good.
When I started my creative business, I wasn’t aiming for overnight success. Life was busy!
I set out to build a business that worked with my life — one where I could make steady progress in small pockets of time, that was flexible, and could keep running even when I wasn’t.
Now, through my videos and newsletter I help other creative business owners do the same: simplifying strategy, focusing on what really matters, and (trying to!) find calm in the process.
I’ve been a quilt pattern designer for over ten years, with designs featured in magazines like Love Patchwork & Quilting, Quilt Now and Mollie Makes.
In 2017, I decided to turn my creative passion into a real business — all while balancing a busy family life with three young kids.
It wasn’t easy. Like so many creatives, I had to figure out how to:
- Turn a hobby into a business
- Learn marketing, blogging, and email systems from scratch
- Focus on what actually moved the needle
- Manage time and energy when life was, well, life-ing!
- And then re-evaluate everything when menopause came along!
My background in insight management taught me to see the big picture — to spot patterns, simplify systems and create strategies that actually work.
Along the way, I’ve made plenty of mistakes — but also built strong foundations that now support both my business and wellbeing. Life always throws up different challenges – family, health….there’s always something! – and having a business strategy (and adapting it as these things crop up!) makes life so much easier.
Now, I love helping other creatives do the same: designing a business that reflects who they are, what they value, and how they want to live.
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