Hi & welcome! I’m
Sonia!
I’m so excited that you’re here! When I started my creative business journey over 7 years ago (quilt patterns & courses), my goal was never to become an overnight success: I had three young children and only pockets of time to work in, so it was about working on the things that made the most difference.
Using 18 years of Insight Management expertise combined with lots of research, I set out to build an online business with solid foundations that would work even when I wasn’t, and that were scalable.
Life always throws up different challenges – family, health….there’s always something! – and having a business strategy (and adapting it as these things crop up!) makes life so much easier.

Now, through this website and the Craft a Business Club, I share tips, advice, trainings and a supportive community to help you build your dream business.
Previously featured in




Would you like to take your business to the next level?
~ Where do you want to start….?
